8TH ANNUAL
ROCK THE RIDE

SATURDAY, MARCH 8th, 2025

In 2006, Julie Guttormson, the Founder of VIM, endured a stroke at 31, triggered by three blood clots in different major veins of her brain. Fortunately, Julie emerged healthy and was covered by health insurance. Understanding the disparity in outcomes, Julie launched Rock The Ride—a heartfelt tribute to health, community giving, and the perfect commemoration of another year in business (2025 marks VIM fitness studios' 13th anniversary).

From 2016 to 2020, Rock the Ride proudly raised over $300k for the St. John’s Health Foundation's stroke and cardiac fund, with SJHF's support propelling Julie's vision for five impactful years.

Inspired by the success of Rock The Ride, Julie established Rock On Society in 2022, a 501(c)(3) nonprofit organization, to create a deeper impact by promoting stroke and cardiac health, preventing cardiovascular disease, and continuing to raise funds for patient financial assistance.

Mark your calendars for ROS's signature event, Rock The Ride, every second weekend in March, with additional ROS experiences year-round to expand and support our mission and vision.