Small Victories; The Fitness Industry is Finding a Way

Julie Guttormson, VIM studio owner and Schwinn Master Instructor was also dedicated to stay connected to her community during this time of temporary closure. When her studio closed, she rented out her 44 Schwinn bikes, 17 rowers, other strength accessories and offered online options for her members during their time at home. Through huge success, VIM now has an extensive waitlist to rent bikes and over 70% of their other equipment rented out. Julie’s innovative and creative thinking kept VIM Studio going through these tough times and members at home happy to stay connected to their favorite studio.