It was 2006 and VIM owner, Julie Guttormson had lived in Jackson for only a year when she suffered a stroke from three blood clots in different, major veins of her brain. She was lucky enough to walk away healthy and had great health insurance to back up her experience. Because not everyone has the same fortunate outcome, Rock the Ride was born as Julie’s personal way to celebrate health, give back to the community, and celebrate another year in business (March, 2020 marks VIM’s 8th Anniversary).

Since 2016 Rock the Ride has proudly raised over $200k for local stroke and cardiac patients through St. John’s Hospital Foundation. 100% of the funds raised help patients blindsided by the cost of their experience - and we're just getting started.

Join us Sunday, March 8th for the 5th annual Rock the Ride. Form a team of up to four people, donate your time or simply give to a cause that is sadly so common. Someone you know may benefit from your generosity one day – or already has.